Taylor Swift and Travis Kelce’s relationship has been hit with another shocking claim yet again after several sources alleged it was a PR relationship. Now, another insider has thrown more light on why the relationship happened and what the pop star stands to gain from it.
According to the insider, the only reason the relationship happened has nothing to do with love. “Travis washes away the Matty Healy stink and gives her the popular girl and football captain narrative she’s chased her whole career. He also proved to the world she’s desirable after being dumped twice in the same month. She’s settled down, so you can’t talk about her messiness anymore,” the source is finished.
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Recall that before Taylor Swift and Travis Kelce’s relationship happened, she was dumped in the same month by two men including Matty Healy abruptly igniting the rumours, that she couldn’t stay in one relationship. That messiness formed the foundation for her PR current situation with Travis Kelce.
Her latest decision not to attend all of the away games of her boyfriend for security has further triggered rumours of the alleged PR relationship. While a lot of her fans say, “She is the most famous person in the world, she doesn’t need to have a PR relationship” which is true. She doesn’t need it, but it’s still an extremely useful tool that’s at her disposal.
And that’s exactly what she is doing with her current relationship. Taylor Swift and Travis Kelce’s relationship happened because she is using it to elevate her career. She uses it to drum up excitement among the general public. For instance, when she announced her album, only Swifties was interested until she added Travis and everyone became interested thinking there might be a song about Travis Kelce.
Another instance is how she used the relationship to attract hype for her concluded eras tour particularly as fans went wild anytime he showed up at a show. At the time, media outlets were supposed to be writing articles about the Taylor fatigue that a lot of people have been feeling, but her team was able to use Travis to give them something positive to report on that would generate millions of clicks from her fans.
There were even articles that Taylor Swift and Travis Kelce’s relationship would proceed to an engagement. But it was her team feeding media outlets with “inside info” because it’s the most effective deflection from them writing and criticizing her about other parts of her life. Travis also helped keep her fans interested in the Eras Tour which was getting stale.
She also attended all his away games during her tour generate media buzz. A source told us, “She went to as many away games as possible last season because she wanted to capitalize on the media attention and generate maximum positive interest in her tour, concert film and controversial upcoming album.”
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“Now the narrative she’s feeding the blogs is that she isn’t going to any away games because she doesn’t trust the venue’s security the same way she does with Arrowhead. This is a flat-out lie. She just got off an international stadium tour where she had to trust the venue’s security with no issue. If the stadium can keep 30,000+ people safe, including Travis’ friends and family, they can do the same for her, just as they did last season.”
Taylor Swift further used this relationship to keep the general public’s interest in her positive until and after TTPD dropped. Her team knew that album would be alienating to a ton of fans once they figured out that it wasn’t an album dragging Joe, but one about loving and losing Matty Healy. And so the curiosity on whether she will dedicate a song to Travis heightened anticipation.
Another recent clue that Taylor Swift and Travis Kelce’s relationship is a Pr relationship is her latest selfie with Travis and the royals. The selfie was meant to distract the public from the recent Scooter Braun master recordings docuseries premiere was genius. The docuseries was supposed to reveal what went down. You need to give it to her PR team. They are the best in the biz.
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And it is a fair deal considering that Travis benefited monetarily and career-wise for his post-NFL career while Taylor benefited career, monetarily and most importantly reputation-wise. After all, she built her career on exploiting her relationships with famous men and putting them on blast. One wonders what will happen to Travis if the relationship should end.
Finally, there are also the countless pap walks in which her team lets the paparazzi know exactly where to be so they can catch them going in and out of places. This sounds odd to someone who claims to be so concerned about her security. An insider told us,” They’ll probably stick it out until after the Grammy’s/ Superbowl and quietly split around mid-2025.
