Six Branding Lessons To Learn From The Kardashians

Kris Jenner, the leader of The Kardashians has cemented her family’s fortune due to her branding and marketing ingenuity. And the result is brands worth millions of dollars and a reality TV show that’s not going away soon and will even get better.

The leader of the Kardashians, Kris Jenner and her daughters Kim, Kourtney, Khloe and Kendall despite the huge backlash are doing quite well with their individual brands. But the key thing is they started their brands, influenced for over billion dollar brands as ambassadors and became fashion icons. If you ask TBN, the family is killing it.

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But The Kardashians didn’t get famous by accident. It was a deliberate journey starting from Kim Kardashian’s sex tapes, the reality TV show and the glamorous lifestyle. Instead of hating, here are personal branding tips from the Kardashian-Jenner family you can steal to build a thriving brand.

Define Your brand’s Identity: The Kardashian family knows what they are about and the story they want the world to know. They understand that controversy sells and that’s their story. From ridiculous takes, weird habits,  risque fashion and scandalous dating history, the Kardashian sisters have been on everyone’s lips to date. Defining what your brand identity is about is the first step in creating a strong, intentional presence.

Don’t follow the crowd: The Kardashians didn’t just launch products. They built a brand out of their controversy first before launching their fashion, beauty and wellness brands. The important thing is that they revolutionized the concept of reality TV show airing their dirty drama online and that’s what made them stand out.

Social media must be your friend: Social media tools may be a pastime for other people but for the Kardashian sisters, it will remain a powerful tool. The Kardashian-Jenner family has used the platforms to engage with their fans and push their brands and their reality show.

Create a routine: Running successful businesses did not stop the Kardashians from what truly fuels their impact which is controversy. From time to time, the family or one of the Kardashian sisters will do one controversial thing that puts them on everyone’s lips again. The important thing is to build a daily schedule that will hype your brand.

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Be you: When it comes to the Kardashian family, they are always themselves. And people who admire people like them become avid followers. For example, the family is always about money and will do anything for the money so people who like money connect with them. They also talk about their brands and their journey. Share that with your audience.

Be unique: Despite the numerous backlash. The Kardashians remain unapologetically themselves. The family continues to live their bougie life and make terrible fashion choices which make it impossible for people to replicate them. Their uniqueness is what is paving the way for them.